What is good? Presentation

Alton Towers

What is bad about Alton Towers?

Long queues

Expensive, ride photos, gift shop, food and drinks, ticket itself

Getting wet on rides, in the rain

Package and promote

Distribution strategy- Maybe sold in the gift shop, cheap to buy, needs to be cheaper than buying a fast track ticket

Product- something interactive

Concept

Queueing is boring

Things are expensive

You don't want to get wet on the rides

Audience

Children, teenagers, People who go on rides

I want it to be clever, funny for example the plastic carrier bag thats looks like the handle is a mouth, promoting nail biting cream

Getting wet at alton towers, rain macs, could have funny designs on them

Ink that changes colour when the temperature changes

Research existing products rain macs, gift shop products

Print design and production methods

Print on drinks bottles, t-shirts, rain macs, sweets, back of ride photo's

What is already out there? All the above are already so would need to be adapted

I want it to be funny and humorous

Could be a pack and contain sick bags, eye badge to cover your eyes on scary rides, ear plugs to block out the screaming, super absorbent pants incase you have an accident on the rides, sickness tablets, rain mac, blow up pillow for rita as its so fast

Each one could be specific to each ride

RAF pilots had special trousers to stop blood leaving their legs when they fly at full speed into the air. Oblivion could have a joke mimic of this at its a fast speed drop roller coaster

Look at the bad things about alton towers and look at how you can make them good-funny for example being sick on a ride is bad so make a sick make or sickness tablets

Further research

Look at existing 'Joke' packs to see their style and effects

Packaging- Utilitarian function a pack containing the sick back etc which will protect and distribute the contents

Who its for, where it will be distributed, who can buy it?

Could be sold at gift shops, anyone could buy it, appealing to young people, children, teenagers, supposed to be jokey so anyone who finds funny

Research into existing modes, forms and formats of packaging

More than one production and method of delivery should be considered also stock choices, print processes and method of distribution

Where would it be sold? Do people go into the gift shops last? They could get them at the ticket collection or there could be a poster of advertisement telling you where you can buy the pack

Are they free? or cheap?

Is the alton towers logo on it?