Content and categorisation, become an expert! Opinions
Content, form and format
Product and range
One solution, range out different outcomes
Media and process
Does it relate to the content, form and format?
Audience and interaction
Consider how the audience is going to engage with it
Who is the audience?
Do they have to interact with it?
Is there a surprise?
Form and function
Does it have a dual function i.e a book thats also a bag
Scale and content
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