Bigger type and weights read first
This doesn't work, the big type is unnecessary, makes you read them first
It it written across and down the page which your eyes are already trained to do
Hierarchy - Wrestling poster
1. Who's wrestling
2. Who it is
3. Where it is
4. How much it is
When looking on a screen you can't tell what it will look like as a leaflet. It will look completely different so you won't be able to see which leading, point size and font etc will work best
Never decrease the default leading. It will not be legible
Paragraphs
A pause, hundreds of ways to put a pause in text
9-9.5 average size
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