Kerning
When you write the word railway it automatically looks like its split into words, rail and way, because the kerning between the 'L' and the 'W' looks bigger than between the other letters. Therefore we need to change the kerning. One rule with kerning is you never make the kerning smaller so we need to make the kerning between the others letters bigger to make it look the same.
When we do this it is more for big branding rather than big amounts of text.
For my name i found that the biggest space was between the 'D' and the 'Y', i therefore needed to make the kerning for the other letters bigger. When i did this the letters looked to spaced out, so i made the kerning smaller between the 'D' and 'Y', although your not supposed you can break the rules when necessary.
For this exercise we had to write the words One, two, three and four. We had to make the first word you read 'One' but it had to be at the bottom of the page, I made the word 'One' the biggest word on the page and in upper case letters and bold type. I wrote the rest of the words in a smaller, lighter font and in mostly lower case. When i got feedback i found that the first word you read was 'Two' rather than 'One' because the kerning on 'One' was too far apart and our eyes are lazy so automatically go straight to the next biggest word.
For this one we had to make the word 'Four' be the biggest word but still read 'One, two and three' first. I did this by putting four at the bottom of the page and giving it a lot of kerning so the eye reads it last.
This one was similar but we had to make the eye go from the center of the page, to the bottom and then to the top.
We had to do a similar task for this one except all the words had to be the same size, weight, font and kerning i therefore put 'One and two' on the left and made four read on its side so its the last word you read.
We had to type up a proverb for this exercise and put it in two lines, correctly how it would be read for example where the comer would be.
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